Introduction

Shanghai International Exhibition (Group) Co., Ltd. was established in 2022. As an affiliate of CCPIT Shanghai, it aims to become a domestically and internationally renowned exhibition group and to play a leading role in China’s exhibition industry.

As the predecessor of the Group, Shanghai International Exhibition Co., Ltd., which was founded in 1984, is China’s first state-owned international trade show organizer and is also the first UFI-certified exhibition organizer in China.

Adhering to “Two Serves”
Adhering to serving national strategies
We have participated in organizing a series of government-led events, such as CIIE, YRDICIE, CNE etc., and have taken the lead in writing the national standard for "Trade exhibition - Guidelines for carbon footprint accounting".
Adhering to serving enterprises
We have long been committed to building platforms of collaboration for exhibitors and buyers. We organize over 100 delegations to attend outbound exhibitions annually, and have organized a number of proprietary outbound exhibitions.

Leveraging trade promotion advantages
Gathering resource advantages
We focus on major CCPIT functions including serving China's economic and diplomatic strategies, Shanghai's overall opening-up and domestic and foreign enterprises, and give full play to our unique resource advantages of connecting the government and enterprises, domestic and international business, as well as supply and demand.
Setting up an entire exhibition industry chain
We have set up an entire exhibition industry chain covering domestic and international exhibition & conference organization, exhibition operation, freight forwarding, booth design, advertising and digital expo.

Committed to brand building
Covering four industry sectors
We own more than 30 international exhibition brands with total annual exhibition size exceeding 1.5 million sqm, mainly in four sectors - industrial, consumption, cultural and financial.
Developing internationally renowned exhibitions
Among these brands, Auto Shanghai, Music China, China Wedding Expo, Die & Mould China and China Interdye are ranked as the largest and most influential trade shows in their sectors. Auto Shanghai and Music China have both ascended to the Global Top 100 Commercial Events, with Auto Shanghai ranking 4th on the list.

Courageous in exploration and innovation
Unleashing new spillover momentum
We participated in establishing 365 TRADEFAIR (www.365tradefair.com), a public service platform that strengthens the spillover effect of various exhibitions such as CIIE, leverages economic and trade exhibitions in supporting the construction of Shanghai International Trade Center, and enhances the comprehensive driving effect of the exhibition economy.
Embarking on a new era of digital expo
We teamed up with Alibaba Group to jointly found Digital Expo, a company devoted to exploring a new exhibition business model that integrates online and offline exhibitions and to building a new benchmark for digital transformation of the industry.

Standing at a new starting point, we are now marching toward a new height. By leading the trend of the industry and forging synergy, we will continue to create values for all our partners.